Rich Frederick

About Rich Frederick

Innovative Director of Analytics with 20+ years of experience driving data-driven decision making across digital platforms. Expert in advanced digital analytics, user behavior analysis, and cutting-edge SEO methodologies tailored for large language models (LLMs). Skilled in Google Analytics, Google Tag Manager, and modern BI tools including Power BI and Data Studio.Currently leading AI research and development initiatives, with a focus on building scalable, business-ready applications that address complex operational and strategic challenges. This includes overseeing application development and prompt engineering while working hands-on with platforms such as Firebase, AI Studio, GPT, Perplexity, Gemini, and Copilot to drive efficiency, innovation, and measurable impact.Blending a strong foundation in computer science and engineering with a formal background in design and art history, I bring a distinctive, interdisciplinary lens to data-driven strategy and innovation. Grounded in a Bachelor of Fine Arts from Indiana State University, I focus on applying data, technology, and AI to uncover insights that accelerate growth and create durable competitive advantage.

Experience

1. Director of Digital Analytics

   Village Green

   Jul 2018 — Present · Detroit, MI, US

Education

• Indiana State University

  Bachelor of Fine Arts, Graphic Design / Art History

  1987 — 1993

Skills

• Search Engine Submission
• Ppc
• Marketing
• Adobe Acrobat
• Digital Marketing
• Online Marketing
• Web Development
• SEO
• Smo
• Web Architecture
• Web Analytics
• Website Development
• Web Standards
• Non-Profit Development
• Sem
• Css
• Web Project Management
• User Experience
• Search Analytics
• Marketing Strategy
• Digital Strategy
• Google Adwords
• Search Engine Optimization (SEO)
• Web Marketing
• Social Media
• Web Design
• Google Analytics
• Social Media Marketing
• Keyword Research
• Blogging
• Lead Generation
• Html
• Wordpress
• Html + Css
• Email Marketing