Rich Evans
Director of Marketing @ Michigan Dental Association | Communications Expert
- Role
- Director of Marketing and Communications at Michigan Dental Association
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Rich Evans
I build marketing engines that drive real growth—not just impressions. As…
Experience
Director of Marketing and Communications
Aug 2021 — Present · Okemos, MI, US
Develop, deploy, and optimize multi-channel marketing and communication efforts that leverage the value of MDA membership, the dental profession, and the importance of good oral health.Areas of Focus:• Manage a $1million annual state-wide public education campaign to increase awareness of oral health and its associated comorbidities, position the MDA as a trusted resource, and drive usage of the MDA Find-A-Dentist tool to connect patients with MDA-member dentists.• Elevate the MDA\'s tech-stack to deliver a seamless and data-integrated approach to increase member engagement across multiple channels - with an emphasis on delivering relevant content via automated email journeys and social media platforms.• Support MDA Foundation efforts to increase donor engagement and promote recipient-funded programs, services, and initiatives.
Education
Grand Valley State University
Bachelor's degree, Journalism
1989 — 1994
Skills
- Press Releases
- Digital Media
- Marketing Strategy
- Sales
- Change Management
- Marketing Management
- Strategy
- Email Marketing
- Social Networking
- Online Advertising
- Copywriting
- Marketing Communications
- Research
- Writing
- Direct Marketing
- Budgets
- Social Media Marketing
- Powerpoint
- Strategic Communications
- Strategic Planning
- Online Marketing
- Content Development
- Public Speaking
- Advertising
- Market Research
- Event Planning
- Media Planning
- Nonprofits
- Healthcare
- Social Media
- Digital Marketing
- Leadership
- Project Management
- Event Management
- Marketing
- Newsletters
- Management
- SEO
- Integrated Marketing
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