Richelle Payne
Growth Marketing Director | Scaling SaaS & Marketplace Startups | Full-Funnel GTM, Acquisition & Retention | CAC/LTV Optimization
- Role
- Growth Marketing at GetScale
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Richelle Payne
I’m a growth leader who builds scalable engines for SaaS and marketplace startups. I turn…
Experience
Growth Marketing
Aug 2024 — Present · Houston, TX, US
Scaled full-funnel growth engine: Owned an $2 M annual media budget (Google, Meta, TikTok, Programmatic) that tripled blended ROAS in six months while keeping CAC flat.Built a “test & win” culture: Ran 200+ creative, offer, and landing-page experiments per quarter; site-wide CVR doubled 1.8 → 3.6 %, shaving -35 % off CAC and adding $1M incremental revenue.Result: GetScale’s DTC brands hit record quarterly revenue and became the company’s fastest-growing business unit, positioning the portfolio for Series B funding.
Education
Michigan State University
Advertising, New Media, Public Relations, Communications
2007 — 2011
Baylor University - Hankamer School of Business
Master of Business Administration - MBA, Marketing
2020 — 2022
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