Richelle Fatalo
Associate Planner, Strategy & Investment @Zenith
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WORK HISTORY
Associate Planner, Strategy & Investment @Zenith
New York, NY, US
As the associate planner of strategy and investment, my roles and responsibilities include- Support daily client needs and project coordination- Assist with research and media planning materials- Coordinate with vendors and help manage RFPs- Handle trafficking tasks and monitor campaign performance- Contribute to reporting and analytics support- Assist with billing, invoicing, and documentation
EDUCATION
Parsons School of Design - The New School
Fashion Business Essentials - Parsons Fashion Business Essentials Certificate , Fashion Marketing
Pace University
Bachelor of Business Administration - BBA, Advertising and Integrated Marketing Communications
Istituto Lorenzo de' Medici
Bachelor's degree, Fashion Marketing
ABOUT RICHELLE FATALO
At Pace University, I received my Bachelor of Business Administration in Advertising and Integrated Marketing Communications with the honorary distinction of Magna Cum Laude. Previously at Pace, I participated on my university’s brand marketing team represented by the AAF (American Advertising Federation) where we worked on creating a campaign for Tide to compete in the National Student Advertising Competition in April 2024. While on the team I served as Co-Executive director of the creative department where I oversaw the creative elements that went into the campaign. In April 2025, I finished a seven month internship at Madison Square Garden as a performance marketing student associate. While there, I got hands on experience within the world of paid media by contributing my work towards campaign management, consumer insights, and data reporting. In November 2024, I completed a year long journey of being the marketing director for 47 Magazine and Media where I created marketing plans for each issue, oversaw the other departments, and worked on creating campaigns for the issues and events we held while focusing on social media and print promotions. In August 2024, I completed a 10 week internship at ANGI where I served as a social media marketing intern in which I created copy for organic social posts and created content based on upcoming trends that aligned with the brand. I am currently seeking full time entry level positions within marketing strategy and media planning. I strive to be apart the advertising industry by applying my managerial and creative marketing skills while taking any opportunity that comes my way.
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