Richard G.
Director of Marketing | Head of Paid Media & Performance Marketing (B2B SaaS)
- Role
- Global Digital Marketing Director at Rimini Street
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Richard G.
I am a revenue-driven marketing leader with 12+ years of experience specializing in end-to-end paid acquisition for B2B SaaS. My foundation in sales ensures that every dollar spent is deeply aligned with pipeline and revenue goals.Core Expertise- Paid Media Scale: Expert in Google Ads, LinkedIn, and Programmatic at the $2M+ annual spend level- Data Rigor: Specialist in GA4, Salesforce, and Looker Studio to solve complex attribution challenges- Performance Strategy: Proven track record of reducing CPA (53% at Yellowbrick) and scaling pipeline.I approach marketing with both analytical rigor and creative intuition, ensuring every initiative strengthens brand presence while hitting aggressive business targets.
Experience
Global Digital Marketing Director
Feb 2026 — Present
Education
General Assembly
Certification, Digital Marketing
California State University, Long Beach
Bachelor of Science, Business Administration; Marketing
Antelope Valley College
Completed CSU Transfer Requirements, Graphic Design
Skills
- Teamwork
- Digital Marketing
- Analysis
- Sales Presentations
- Merchandising
- Social Networking
- Marketing Strategy
- Market Research
- Inventory Management
- Sem
- Marketing Communications
- Public Speaking
- Communication
- SEO
- Public Relations
- Cold Calling
- Consultative Selling
- Retail
- Time Management
- Social Media
- Microsoft Word
- Team Leadership
- Account Management
- Microsoft Office
- Sales
- Customer Service
- Management
- Team Building
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Customer Satisfaction
- Training
- Advertising
- New Business Development
- Negotiation
- Leadership
- Display Advertising
- Marketing
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