Rich Efrus
Senior PR Leader & Comms Strategist | I build communications plans that boost awareness, reputation and brand love | Navigated the adidas-Kanye crisis
- Role
- Senior Comms & Pr Consultant at Rich Efrus Communications
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Rich Efrus
Strategic advisor and thought partner with 13+ years running communications across brand,…
Experience
Senior Comms & Pr Consultant
May 2025 — Present · Los Angeles, CA, US
I offer fractional CCO and consulting services to brands ready to level up via modern PR. I partner with brands to build holistic integrated communications plans that drive increased market share, awareness and consumer loyalty.Every brand has unique comms needs, so I offer two ways to partner. Both models are designed to provide focused, tailored solutions that deliver exactly what brands need to achieve their comms objectives. 1) Personalized PR: Clients can directly engage with me for support for specific PR initiatives like media outreach, messaging development, materials review, media training or strategic planning.2) Comms Consultancy: I partner with clients to build strategic comms plans, provide oversight and guidance, and bring in specialized consultants to execute based on project scopes. Let’s connect if you need hands-on PR support, or if you’re gearing up for an important announcement and require a robust comms plan and team.
Education
Rutgers University
PR & Business Comms Certificate
University of Maryland
AI & Career Empowerment Certificate
Montclair State University
Bachelor of Arts: Comms, PR & Journalism
Skills
- Feature Articles
- Public Relations
- Media Relations
- Pitching Media
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Project Management
- Sports Communication
- Editing
- Press Releases
- Outstanding People Skills
- Microsoft Powerpoint
- Blogging
- Great Motivator
- Helping Clients
- Media Guides
- Social Media Outreach
- Ticket Sales
- Leadership
- Mac Os
- Archtics
- Proposal Writing
- Journalism
- Community Development
- Cision
- Communication
- Time Management
- Hootsuite
- Highly Reliable
- Thinking Outside the Box
- Social Networking
- Strategic Public Relations Planning
- Sports
- Sponsorship
- Prezi
- Strategic Thinking
- Mac
- Teamwork
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