Rich Driscoll

About Rich Driscoll

Marketing strategist and content creation lead focused on establishing FloodBreak as the new standard in mitigation and partnering with sales teams to accelerate sales growth— Establish brand relevance and alignment through customer feedback and data analytics— Communicate the brand promise of value to decision makers, influencers and partners— Align and integrate marketing with sales teams to identify opportunities and drive leads. — Create content for web site, presentations, sales support, thought leadership and marketing campaigns.I see the big strategic picture but know that the battles are won in the trenches. I bring best practices and strategic insights to help solve business challenges in the new world of marketing. B2B + B2C experience across many businesses including flood control, professional services, AEC, IT & engineering software, energy, financial services, senior living, real estate, health care.Specialties: Strategic marketing planning, brand positioning & strategy, content creation, lead generation, inbound marketing & SEO, social media, internal branding, integrated marketing communications, sales tools & support, market segmentation, relationship management, thought leadership, advertising & PR.

Experience

1. Director of Marketing

   Floodbreak Automatic Floodgates

   Oct 2011 — Present · Houston, TX, US

   Accelerating FloodBreak revenue growth and brand recognition through strategic marketing, thought leadership, content creation and sales partnerships. Fully integrated with sales teams, operations and customer relationships. FloodBreak has revolutionized flood mitigation. FloodBreak passive flood barriers protect people and property 24/7 without human intervention or power. Hidden below grade in vulnerable flood paths, the FloodBreak passive flood barrier is automatically deployed by approaching floodwaters no matter what time of day a flood event.

Skills

• Strategic Marketing
• Branding
• Marketing & Sales Alignment
• Strategy Development
• Web Strategy
• Integrated Marketing
• Thought Leadership
• Segmentation
• Lead Generation
• Strategic Thinking
• Advertising
• Content Creation
• Content Strategy
• Customer Retention
• Marketing Strategy
• Strategy
• Leadership
• Strategic Planning
• Social Media
• Product Marketing
• Business Development
• Sales & Marketing Alignment
• Marketing Management
• Crm
• Marketing Communications
• Marketing
• SEO
• B2b
• B2b Marketing
• Brand Management