Richard McCann
Marketing and Sales Leader with Expertise in eCommerce and Digital Marketing
- Role
- Ecommerce & Category Marketing Director, Facial & Household at Nice-Pak Products, LLC
- Location
- Montclair, NJ, US
- LinkedIn followers
- 500 followers
About Richard McCann
Marketing leader with proven ability to deliver top- and bottom-line business results. Demonstrated skill leveraging customer and consumer insights to create integrated marketing programs to build brand equity and drive sales and share. Proven managerial competencies: Drive for Results; Action-Orientation; Customer-Focus and Organizational Agility. Global experience living, working and studying in Latin America, Europe and Asia.
Experience
Ecommerce & Category Marketing Director, Facial & Household
Dec 2019 — Present · Orangeburg, NY, US
Developed e-Commerce strategy for Nice-Pak brands for own channels, Amazon and Walmart.com Developed portfolio of eCommerce optimized items and associated A+ content to drive conversionManaged performance marketing in ad platforms including Perpetua, Teikametrics, Criteo and CitrusGrew NP Brand sales on Amazon from <$1M to over $15M in 4 yearsLed turnaround of $25M private label beauty care business by cutting COGS, reducing operational complexity and launching margin-accretive innovations.
Education
Thunderbird School of Global Management
MBA, International Business
1997 — 1998
Rutgers University–Newark
MA, History
1995 — 1997
Rutgers Business School
MINI MBA, Digital Marketing
2013 — 2013
Colby College
BA, Philosophy
1987 — 1991
Skills
- Partnership Marketing
- Integrated Marketing
- Competitive Analysis
- Customer Insight
- Brand Management
- Cross-Functional Team Leadership
- Fmcg
- Marketing Research
- Brand Equity
- Sponsorship Activation
- Consumer Marketing
- Trade Marketing
- Consumer Products
- Nielsen
- Shopper Marketing
- Segmentation
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.