Rich Carvell
Chief Digital Officer @Niuvo
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WORK HISTORY
Chief Digital Officer @Niuvo
Niuvo is building insurance remastered: lifestyle protection delivered as a fully digital experience, designed to earn trust and drive adoption, loyalty, and advocacy for sponsors.As Chief Digital Officer, I own the consumer engagement stack and Niuvo Intelligence, and I’m accountable for sponsor value generation. My remit spans product, data, and delivery across activation, consent, engagement, and measurement, and the operating model required to scale this across markets in a regulated environment.In practice, that means:• Owning the engagement layer that turns protection into a permissioned relationship• Leading decisioning and measurement through Niuvo Intelligence• Driving sponsor outcomes across activation, retention, and monetisation• Shaping the operating model and customer success layer to scale across countries and verticals
SKILLS
ABOUT RICH CARVELL
I lead growth and performance across commercial strategy, data, and technology. My background includes turning around profitability, building scalable customer and measurement systems, and leading large cross-functional teams.Key value-adding competencies:Profit improvement: optimisation of large commercial spend, cost-to-serve reduction, and contribution turnarounds.Decisioning and analytics: attribution and incrementality, segmentation, lifecycle programmes, and ML/AI decision systems that hold up under scrutiny.Customer and operating model design: removing friction from journeys, improving service performance, and scaling teams and ways of working.I’m currently Chief Digital Officer at Niuvo, working across product, data, and commercial strategy in a regulated, multi-market context.
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