Richard Carrizales
Co-founder & CEO @The Parallel Collective
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WORK HISTORY
Co-founder & CEO @The Parallel Collective
EDUCATION
University of Arkansas - Sam M. Walton College of Business
Marketing Management | Financial Investments & Portfolio Management, Business Administration, Management and Operations
ABOUT RICHARD CARRIZALES
I work at the intersection of content, commerce, and retail.My background spans product content, retail marketing, sales, and go-to-market execution, with hands on experience across strategy, production, and operations. I’ve worked alongside teams launching and scaling brands in competitive retail and marketplace environments, where execution details directly impact velocity.I’m particularly focused on what drives conversion once a product hits the digital shelf. Not just creative, but clarity, hierarchy, friction reduction, and decision architecture inside PDPs.Today, I’m building Parallel, a digital shelf performance company helping retail brands improve how their products show up and convert across major marketplaces. The goal is straightforward: build repeatable systems that increase conversion, support retail media, and strengthen brand consistency at scale.Glad to connect with operators and brand teams who care about PDP performance, retail media efficiency, and building durable retail businesses.
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