Rich Campbell

About Rich Campbell

I am a Marketing Professor and PhD specializing in the intersection of marketing, sports business, branding, and digital media. My passion is helping students connect theory to practice through dynamic, real-world learning—whether it\'s decoding sponsorship strategy, analyzing fan engagement trends, or evaluating the impact of social platforms on sports marketing.I bring deep academic grounding and industry insight, having published peer-reviewed research, spoken at major conferences, and served as a trusted media source on the evolving sports landscape. My courses are designed to empower students with the analytical tools and creative thinking they need to succeed in today’s fast-moving marketing environment.Whether teaching in-person or online, I aim to build inclusive, relevant, and intellectually engaging classrooms where learners feel challenged and supported.

Experience

1. Adjunct Professor, Sport Management

   University of San Francisco

   Jul 2005 — Present

   As a longtime adjunct professor in (and alum of) USF’s internationally respected Master’s in Sport Management program, I have helped shape the next generation of sport business professionals by designing and delivering coursework that blends academic rigor with real-world relevance.My teaching spans key areas of the sport industry—including personal branding, sport marketing strategy, fan behavior, CRM, and quantitative analysis—with a focus on helping students turn insights into action. I equip graduate students with the tools to think critically, communicate effectively, and lead ethically in today’s evolving sport landscape.I take pride in creating engaging, inclusive learning experiences that connect classroom concepts to current industry trends—earning consistently strong student feedback over two decades.

Education

• University of Oregon Lundquist College of Business

  Ph.D., Marketing, Sport Marketing

  1997 — 2002

• University of San Francisco

  M.A., Sport Management

• The Ohio State University

  First Year Doctoral Student, Sport Management

  1996 — 1997

• Saint Mary's College of California

  Bachelor of Science, Business and Economics

Skills

• Teaching
• Time Management
• Marketing Research
• Nonprofits
• Sponsorship
• Web Analytics
• Social Media Education
• Market Research
• Sports
• Public Speaking
• Event Management
• Program Development
• Relationship Marketing
• Leadership
• Digital Media
• Data Analysis
• Spss
• Non-Profits
• Customer Service
• Blogging
• Career Development Coaching
• Research
• Sponsorship Sales
• Social Networking
• Crm
• Expert Witness
• Social Media
• Sports Marketing
• Customer Analysis
• Community Outreach
• Staff Development
• Social Media Marketing
• Marketing Communications
• Facebook
• Sales
• Selling Skills
• Training
• Customer Analytics
• Fundraising
• Personal Branding