H. Richard Brummett

About H. Richard Brummett

I am a digital content and enablement leader with more than 25 years of experience…

Experience

1. Digital Content Leader, East & Canada Sales Enablement Leader

   Mercer

   Jan 2023 — Present

   As a Digital Content Leader for Mercer HRDT, I create & execute high-quality content strategies that support both external & internal stakeholders. My role goes beyond traditional marketing by combining creativity, strategy, & execution to deliver impactful materials that drive engagement, elevate branding, and empower teams to communicate Mercer Digital’s value effectively and quickly to react to changes in the market.Content Creation and Strategy:Develop & execute all client-facing and internal materials, including blogs, newsletters, website updates, social media content, sell sheets, sales decks, client testimonials, & placemats. I lead the creation of comprehensive content strategies aligned with business goals, while also identifying opportunities to enhance messaging and branding.Internal Communications & Sales Enablement:Support internal teams, such as account executives & sales leadership, with tailored materials that promote Mercer Digital’s value. Create internal newsletters, presentations, and enablement tools that ensure teams are equipped to communicate our offerings effectively to their clients.Campaign Creation & Event Marketing:Lead the creation of content for demand generation campaigns, ABM initiatives, & major events, including industry conferences, client appreciation programs, and internal meetings. Ensure all materials align with strategic objectives and deliver measurable results.Website & Social Media Oversight:Manage Mercer Digital’s website & social media presence, ensuring consistent, engaging, & impactful messaging across all platforms.Value Beyond MarketingI deliver more than campaign management—I create the content that drives success, supports internal alignment, & communicates Mercer Digital’s unique value. By combining creativity and strategy, I ensure impactful results for both internal and external audiences.

Education

• La Salle University

  Master of Science (MS), Information Technology Leadership

• La Salle University

  Certificate, Business Systems Management

• Delaware Valley University

  Certificate, Social Media Management

• Delaware Valley University

  Bachelor's degree, Criminal Justice Administration

  1994 — 1998

Skills

• Budgeting
• Health Policy
• Change Management
• Claim
• Hipaa
• Fraud
• Distribution
• Process Engineering
• Mentoring
• Medicare
• Problem Solving
• Operations Management
• Team Leadership
• Health Insurance
• Claims
• Analysis
• Advertising
• Quality Assurance
• Risk
• Compliance
• Supervisory Skills
• Administration
• Outlook
• Risk Management
• Access
• Strategic Planning
• Social Media Measurement
• Online Marketing
• Excel
• Management
• Team Building
• Cross-Functional Team Leadership
• Process Improvement
• Performance Management
• Corporate Social Media
• Vendor Management
• Budgets
• Visio
• Call Centers
• Healthcare