Richa Srivastava

About Richa Srivastava

Strategic and outcome-driven marketing leader with 14+ years of experience building scalable growth engines across banking, financial services, and consumer brands. I specialise in translating business strategy into high-impact brand and digital ecosystems that drive acquisition, engagement, portfolio growth, and revenue expansion.Across organisations such as Tata Motors, Axis Bank, Volvo, eBay, Piramal Capital & Housing Finance, Kotak Mahindra Bank, and AU Small Finance Bank, I have led brand transformations, digital-first launches, and performance-driven marketing programs. From launching India’s first Video KYC journey for Kotak 811 to embedding behavioural economics into digital communication at AU Small Finance Bank, delivering sustained double-digit month-on-month conversion growth, my focus has consistently been measurable business impact.My work spans product marketing, digital sales strategy, behavioural communication design, portfolio marketing, and large-scale transformation initiatives, including merger communication and crisis-led brand stewardship. I build structured, insight-led marketing systems that balance creativity with commercial discipline, ensuring ROI accountability while strengthening long-term brand equity.I am particularly interested in how behavioural science, decision architecture, and digital ecosystems influence financial decision-making across diverse customer segments in India. This lens informs how I design communication, journeys, and growth programs.Outside of corporate leadership, I am the author of Noise, a poetry collection exploring grief, resilience, and psychological complexity. Writing sharpens my ability to distill emotion into clarity, a discipline that directly informs my approach to storytelling, leadership communication, and brand building.

Experience

1. Vice President - Wealth Marketing

   HSBC

   Mar 2026 — Present · Mumbai, IN

Education

• Indian Institute of Management, Kozhikode

  Certificate, Product Strategy for Business Success

  2021 — 2022

• Delhi University

  Bachelor of Arts (B.A.), English (Hons.)

  2009 — 2012

• Jobs

  Bachelor of Arts (B.A.), English (Hons.)

  2009 — 2012

• Indira Gandhi National Open University

  Master of Arts - MA, English Language and Literature

  2015 — 2017

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Post Graduate Diploma Program, Marketing

  2018 — 2020

Skills

• Audience Analysis
• Content Writing
• Online Media Management
• Employee Relations
• Content Development
• Content Marketing
• Web Content
• Content Strategy
• Online Reputation Management
• Social Media
• Web Content Management
• Content Management
• Social Media Strategist
• Employee Engagement
• Copywriting
• Social Media Advertising
• Social Media Marketing