Richa Rathour

About Richa Rathour

Results-driven Statistical data Analyst with over 5 years of experience delivering…

Experience

1. Data Analyst

   HabotConnect

   Oct 2024 — Present · Dubai, AE

   At Habot Connect, I specialize in analyzing data from diverse marketing campaigns, including email, social media, and paid ads, to assess performance through key metrics such as clicks, conversions, ROI, and customer lifetime value (CLV). My expertise lies in leveraging advanced analytics tools like Google Analytics, Lucky Orange, and heatmaps, along with email and WhatsApp campaign data, to uncover actionable insights that drive strategic decisions and improve campaign effectiveness.I excel in tracking and consolidating data from multiple platforms, enabling a comprehensive analysis of customer behavior, engagement patterns, and campaign performance. By employing advanced techniques such as cohort analysis, A/B testing, and predictive modeling, I provide deep insights that guide campaign optimization and audience targeting.Proficient in utilizing check sheets, control charts, and the 80:20 rule, I identify critical bottlenecks, prioritize high-impact areas, and implement corrective measures to enhance performance. My ability to translate complex data into clear, actionable strategies ensures continuous improvement and maximized ROI across all marketing channels.