Richard Wood
Marketing Manager, Mclaren Partnership (Central Partnerships Team) @BAT
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WORK HISTORY
Marketing Manager, Mclaren Partnership (Central Partnerships Team) @BAT
London, GB
EDUCATION
University of East Anglia
2:1 (Hons), PsychoSocial Sciences & Business Management
Aylesbury Grammar School
Politics, Geography, Communication Studies, Physics, Sociology
The Grange School, Aylesbury
English Lit, English Lan, Double Science, Maths (Higher), French, D&T, Geography, Business Studies
SKILLS
ABOUT RICHARD WOOD
Experienced senior marketing manager with c20years’ experience both Agency and Client side: an individual with strong interpersonal skills, knowledge of team and matrix management and strong communication skills. Leading the New Categories team (Vaping, Oral Nicotine and Heated Tobacco Technologies) for Global Travel Retail. Responsible for developing the strategic planning, implementation and alignment and execution of the full Next Generation portfolio, in GTR. A well-rounded understanding and range of experience across the full marketing discipline, including (but not limited to): market research, brand marketing, shopper marketing, business strategy, presentation, monitoring and evaluating of activities.
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