Rich Trezza
Executive Director, Market Access at Vertex Pharmaceuticals
- Role
- Executive Director, Market Access Strategy, Commercialization & Field Reimbursement at Vertex Pharmaceuticals
- Location
- Hingham, MA, US
- LinkedIn followers
- 500 followers
About Rich Trezza
Versatile and highly competent pharmaceutical/ healthcare executive experienced in Market Access, Account Management, Sales, Marketing and Commercial Operations. Strategic & results driven leader skilled at building and inspiring large teams, leading commercial initiatives and developing marketing strategies that deliver outcomes. Customer focused leader able to build sustainable relationships.
Experience
Executive Director, Market Access Strategy, Commercialization & Field Reimbursement
Jul 2021 — Present · Boston, MA, US
Key architect in transforming Vertex into a portfolio-based market access organization, leading redesign, talent strategy, payer/hospital marketing, and innovative contracting while protecting GTN. Market Access Leadership Team member and strategic partner to BUs and Label Teams. Led pricing, access and commercialization strategy for four major launches(CF, SCD, TDT, Pain), built and scaled a 28-person organization (including CGT Field Reimbursement), pioneered outcomes-based contracting, and spearheaded CMS/CMMI engagement for the CGT Medicaid Access Model. Spearheading GTM strategy for T1D and Kidney portfolios. Recognized for building senior-level payer and health system partnerships, leading complex negotiations, and driving operational excellence, launch excellence, and high-performance culture.
Education
Rutgers University
BS, Business Management
1991 — 1995
Seton Hall University
Master's, Healthcare Administration
2001 — 2003
Skills
- Pharmaceutical Industry
- Product Launch
- Cross-Functional Team Leadership
- Marketing Strategy
- Strategy
- Sales Operations
- Strategic Planning
- Pharmaceutical Sales
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