Richard Thomas

WORK HISTORY

EDUCATION

SKILLS

ABOUT RICHARD THOMAS

Senior leader, with 20+ years experience in insight, data, and marketing roles. Passionate about driving revenue growth through the application of compelling, truthful, innovative and actionable insight. I believe in the power of brilliant story-telling, underpinned by evidence and data, to win hearts and minds, and change perceptions for the better. This in turn drives better, more informed decision making for internal and external stakeholders alike, and gets measurable results. I believe in the transformative power of great insight, and as such position my teams at the heart of the business, on the front-line of strategy, growth, and revenue generation. I am stridently commercially-focused, and seek to attribute ROI to all insight-based activity, and deploy myself and my teams in the best places to deliver optimum returns for the business. INSIGHT PROFESSIONAL- creative and innovative insight leader. Ability to process multiple data sources, and human truths, to create compelling story-telling and narratives, big ideas and commercial hooks, always with an eye on the desired outcome, and delivering measurable success. LEADER - experienced leader of insight and marketing teams; of varying shapes, sizes, personality, and experience. I am a cool, calmly authoritative leader, and seek to inspire and empower my teams to deliver timely results, based on clear direction and communication. COLLABORATOR - champion of bringing together disparate, sometimes siloed elements of a business, and uniting towards a common goal. Track record in leading and influencing successful projects that incorporate insight, advertising, marketing, editorial/content creators, and external agencies. COMMUNICATOR - ability to interrogate a brief or business challenge, and translate that into a plan of action that pulls on insight and data capabilities of my team. This requires effective two-way communication, speaking \'business language\'(often commercial/advertising), and then \'insight language\'. I enjoy the ability to operate confidently across the business, across multiple teams, cultures, and locations. Confident and experienced presenter/public speaker. STRATEGIST - track record of senior leadership roles, working closely with executive leaders in deriving and implementing strategy. My belief in the positive power of effectively deployed insight is such that I have been able to position insight in influential, central positions in order to best serve the business. I don\'t subscribe to the view that insight should be a \'back-office\' support function.