Richard Tea
Director, Analytics & Marketing Performance @BDC
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WORK HISTORY
Director, Analytics & Marketing Performance @BDC
Strategic Leadership: Successfully merged and expanded two distinct teams, growing the department 3x, to optimize analytics and marketing performance. Improved employee engagement scores by 30%. Marketing Measurement Enhancement: Developed and implemented robust marketing measurement programs, leading the migration to Google Analytics 4, and established cross-functional alignment with Finance, Operations and IT. Identified over 100 critical data elements to manage. Data & Analytics Innovation: Collaborated closely with technology teams to drive the evolution of data and analytics capabilities for Marketing, serving as the primary stakeholder for the data program and spearheading the first round of AI use cases, value demonstration, and delivery. Cross-Functional Communication: Fostered a culture of collaboration by effectively bridging communication gaps across departments, regions, and executive teams, ensuring seamless information sharing and alignment on all projects. Data-Driven Decision Making: Elevated the role of data in strategic decision-making and financial planning within Marketing and across the organization, contributing to improved business outcomes and growth. Addressing Key Challenges: Proactively identified the critical challenges faced by Marketing VPs and CMOs, including customer acquisition and retention, market segmentation, ROI analysis, and optimizing marketing budgets, enabling data-informed decisions and driving business success.
EDUCATION
McGill University
B.Com, Information Systems
HEC Montréal
MBA, Management, Sales, Finance
McGill University
B.Sc, Architecture
University of Warwick - Warwick Business School
MBA, International Finance, Corporate Social Responsibility
SKILLS
ABOUT RICHARD TEA
Richard Tea leads Analytics and Marketing Performance team at BDC which touches Web…
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