Richard Todd
President, Content Lead @The Editor\'s Desk
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WORK HISTORY
President, Content Lead @The Editor\'s Desk
Key responsibilities include:• Overseeing all aspects of the business including sales and marketing, people management, and forming strategic partnerships• Managing a full social media strategy on multiple platforms, including Twitter, Facebook, LinkedIn, and Instagram, to maximize awareness and engagement• Leading a team of editors and service providers• New business development• Market research and new service proposals• Business copywriting and editing for Canadian, US, and International clients• All areas of customer service and supply management• Attending industry and networking events• Participating on industry panel discussions• Training and coaching
EDUCATION
Seneca College of Applied Arts and Technology
Computer Programming, Specific Applications
Second City, Toronto
Improvisational Theatre
Voiceworx
Voice Acting for Animation, Commercials, and Corporate Video
University of Toronto
Creative Writing
Seneca College of Applied Arts and Technology
Computer Programming and Analysis
SKILLS
ABOUT RICHARD TODD
Multi-award-winning writer, journalist, and inbound content strategist Richard S. Todd creates SEO copywriting and content that attracts, engages, and converts your audience into qualified leads.I have three goals in mind when building your inbound content strategy:1) Attract people to your website by creating fresh, SEO-friendly content2) Keep them on your website with relevant, engaging content 3) Convert your website visitors into qualified leads Great copywriting is more than just proper spelling and grammar, or catchy sales hooks. It’s about motivating your customers to do something, using language and tone they respond to. I can make it happen on your:• Web pages• Blog articles• Landing pages• LinkedIn profiles• Customer stories• NewslettersBRAND STRATEGIST: MAXIMIZING THE CUSTOMER EXPERIENCE Although my portfolio includes major North American publications, well-known corporations, and small-to-medium size businesses, I’ve always stuck by a few unshakable rules that maximize the customer experience:1) Content must properly and accurately capture the brand image to attract the right customers2) Content must help the customer solve a problem using appropriate language and tone 3) Creating an excellent customer experience will build brand trust, loyalty, and advocacyThese three rules of inbound digital marketing help my clients reach their business goals, maximize ROI, and create long-term customer relationships.THOUGHT LEADERSHIP: SHARING IDEAS WITH OTHERSI frequently hold workshops dedicated to helping people understand the ever-changing world of digital marketing. As a professional speaker and facilitator, I love sharing knowledge with anyone looking to supercharge their marketing strategy.
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