Lauren Richards
Field & Channel Marketer | B2B Tech
- Role
- Field Marketing Manager, Us Enterprise at HPE Aruba Networking
- Location
- Delray Beach, FL, US
- LinkedIn followers
- 500 followers
About Lauren Richards
Innovative, results-oriented marketing professional with a strong foundation in high-tech and cybersecurity. Proven expertise in driving impactful field sales and partner marketing initiatives, executing high-value customer-facing events, and building go-to-market (GTM) strategies. Adept at delivering demand generation programs that align with and accelerate top-level business objectives.
Experience
Field Marketing Manager, Us Enterprise
Jan 2023 — Present
Education
Kent State University
Bachelor of Arts (B.A.), Communications, Marketing
John Carroll University
Master of Arts (M.A.), Communications Management
Art Institute of Fort Lauderdale
Associate of Science (A.S.), Graphic Design
Skills
- Google Adwords
- Google Analytics
- Public Relations
- Social Media
- Online Marketing
- Content Development
- Strategic Partnerships
- Strategic Communications
- Press Releases
- Event Planning
- Market Research
- Creative Direction
- Email Marketing
- Content Marketing
- Project Management
- Marketing Research
- Event Management
- Direct Marketing
- Customer Relationship Management (Crm)
- Adobe Creative Suite
- B2b Marketing
- Newsletters
- Integrated Marketing
- Digital Marketing
- Strategy
- Content Strategy
- Marketing Strategy
- Marketing
- Salesforce.com
- Blogging
- Lead Generation
- Social Media Marketing
- SEO
- Eloqua
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