Richard Sears
Senior Director, Experiential at Sphere Entertainment | Creative Leader in Immersive Storytelling, Experiential Marketing, Live Events & 360 Integrated Campaigns
- Role
- Senior Director, Experiential Activations at Sphere Entertainment Co.
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Richard Sears
I’m a creative director and experiential storyteller with over 15 years of experience…
Experience
Senior Director, Experiential Activations
May 2024 — Present · Burbank, CA, US
As Senior Director, Experiential at Sphere Entertainment, I lead the strategy, creative development, and execution of all immersive activations within the Sphere Atrium—transforming the venue into a dynamic platform for residencies, films, and global brand experiences. My mandate is to elevate the guest journey while driving revenue, innovation, and cultural impact.• Creative Leadership: Spearhead concept-to-launch development of world-class experiences that fuse storytelling, technology, and brand strategy, positioning the Atrium as an evergreen platform for residencies, films, and corporate events.• High-Profile Activations: Directed immersive experiences for Wizard of Oz, U2:UV Achtung Baby Live, Dead & Company, The Eagles, UFC, and Fortune 100 partners including Delta Air Lines, Google NEXT, ServiceNow, and HPE. Each activation blended interactivity, live engagement, and Sphere’s proprietary technologies to deliver measurable audience impact.• Innovation & Technology: Curate and integrate AI, LED architecture, and interactive media into guest experiences, ensuring Sphere remains at the forefront of experiential innovation.• Strategic Oversight: Manage cross-functional creative and production teams, oversee multimillion-dollar budgets, and align every project with Sphere’s mission to push the boundaries of entertainment.• Results: Established Sphere Atrium as a revenue-generating creative product within its first year, achieving high guest engagement scores and setting benchmarks for future experiential activations.
Skills
- Final Draft
- Branded Content
- Directing
- Director
- Film
- Video Production
- Advertising
- Avid Media Composer
- Feature Films
- Digital Media
- Production
- Interactive Entertainment
- Post Production
- Cinematography
- Immersive Environments
- Creative Direction
- Virtual Reality
- Content Creation
- Spots
- Digital Marketing
- Creative Branding
- Casting
- Viral Video
- Creative Writing
- Short Films
- Experiential Events
- Producer
- Independent Film
- Animation
- Digital Video
- Educational Content
- Youtube
- Entertainment
- Commercials
- Collaborative Leadership
- Film Production
- Promos
- Integrated Brand Marketing
- Content Strategy
- Marketing Strategy
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