Richard Bell

About Richard Bell

I’ve worn many hats: agency head, brand strategist, fractional CMO, consultant, entrepreneur, and even political campaign director. Yet beneath every title, there’s been a single constant - a relentless curiosity about why people do what they do, and a talent for turning that understanding into business outcomes. Over the years, I’ve helped global CPG brands find their next $100M product, guided hospital systems on how to grow their patient base, advised SaaS startups on entering the U.S. market, and worked alongside neuroscientists to commercialize the world’s first neuromarketing platform. Whether in boardrooms or brainstorming sessions, I’ve always believed insight without action is wasted potential. My toolkit is broad but focused: Primary research leadership - qualitative, quantitative, behavioral; Primary marketing leadership - entrepreneurial CMO / frational CMO; Behavioral science and neuromarketing, applied to real-world growth; Brand and marketing strategy, from insights to activation; Business development, sales strategy, and market expansion; Team leadership, mentoring, and organizational growth. I specialize in making the complex simple, the abstract actionable, and the human understandable. If your business needs growth rooted in insight - or insight that actually grows your business - let’s connect. SKILLS: General Management, Brand/Account Strategic Planning (Creative, Brand and Marketing Strategy), Quantitative; Qualitative Research (from early-stage positioning, creative development, product testing, packaging, naming, etc.), New Product Development (from ideation through concept validation), Integrated Marketing Campaigns (including digital and shopper strategy), Large Group Strategic Facilitation, Focus Group and IDI Moderation, etc. CATEGORIES: FMCG/CPG, Pharma, Beauty, Healthcare, SaaS, Beverage/Alcohol, Restaurant; Retail, Sports; Entertainment, Travel, Politics, Fashion Eyewear and Financial.

Experience

1. Chief Executive Officer

   Openly Gray

   Sep 2025 — Present · New York, NY, US

   Openly Gray is a strategic and creative consultancy focused on the most powerful - and most under-designed - consumer market in the global economy: people over 50. By turning demographic inevitability into commercial urgency, the firm helps brands move from accidental dependence to intentional leadership. At the same time, Openly Gray addresses a critical consequence of market neglect - senior isolation - by restoring visibility, relevance, and connection through intentional design.

Education

• Emory University School of Law

  Doctor of Law - JD

• Tufts University

  BA

Skills

• Customer Insight
• Business Process
• Brand Management
• Product Development
• Integrated Marketing
• Management Consulting
• Digital Marketing
• Marketing Strategy
• Creative Strategy
• Strategy
• Strategic Planning
• Interactive Marketing
• Advertising
• Concept Development
• Marketing
• B2b
• Brand Development
• Marketing Research
• Business Strategy
• Online Marketing
• Creative Direction
• Marketing Communications
• Market Research
• Art Direction