Richard Zemina

Experience

1. Senior E-commerce Qa Analyst Internet Marketing Business Analyst

   Hertz

   Oct 2007 — Present · Tulsa, OK, US

   Keep Website channels functioning as designed, during projects and break fixes.• Manage and test websites in a multi-phase project, working with technical teams and business units to assist with system and process integration for the Hertz-Dollar Thrifty integration effort, resulting in a cost savings of $18M.• QA Lead for Ecommerce project (loyalty program) website enhancement, resulting in generated revenue of over $1M. • Direct multiple agile projects in the Ecommerce environment, creating test plans/test cases based on Use Cases as related to Dollar Thrifty Ecommerce projects, resulting in increased site stability and functionality.• Process Leader for production implementations for dot com sites, working with Front End UI, middle tier servers, mobile sites and applications, resulting in increased functionality.• Chief tester for the Marketing department, Adobe campaigns and Reservation Email template scheduled for production on Dollar and Thrifty Ecommerce sites, allowing for the booking of a vehicle and increased customer usability, resulting in a sustained site and increased functionality.• Test Lead of OTA/XML retail production enhancements used by Direct Connect partners. Using XML Spy application for analysis purposes, allowing for vendors to present the Dollar and Thrifty brand with greater reliability in the rate and reservation experience for the customers using those online channels. • Head SCRUM leader for meetings discussing active Ecommerce projects. Addressed lack of data and ensured developers obtained valid results. The group responsible provided the needed information and the result allowed the developers to complete the tasks.• Manage and test applications for the end user to make reservations on their mobile device, resulting in increased revenue stream.•Train contractor QA new hires for Dollar Thrifty E-commerce projects, resulting in the completion of project goals compared to the previous system. Process

Education

• South Dakota State University

  Economics

Skills

• Budgets
• Web Applications
• Ppc
• Sem
• Search Engine Marketing (Sem)
• Web Marketing
• Agile Testing
• Business Process Improvement
• Analytics
• Troubleshooting
• Marketing Management
• Email Marketing
• Web Analytics
• Advertising Agency
• Team Leadership
• Brand Intelligence
• Customer Service
• Regression Testing
• Manual Testing
• Vendor Management
• Team Building
• Management
• Mobile Marketing
• Web Development
• SEO
• Agile & Waterfall Methodologies
• Business Analysis
• Mobile Applications
• Online Advertising
• Leadership
• Search Engine Technology
• Website Development
• Marketing
• Process Improvement
• Tourism
• IT Development
• Online Marketing
• E-Commerce
• Account Management
• Collaborative Problem Solving