Richard Smith
Paid Media Manager | U.S. Navy Sailor (Currently on Military Leave)
- Role
- Paid Media Manager, Growth Marketing at VCA Animal Hospitals
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Richard Smith
13 years of media experience (agency and client/brand) specializing in digital media planning & strategy, activation, campaign management, and optimizations. Digital media expertise includes CTV/OTT, Digital Display/Video, Programmatic, SEM, Paid Social, 360 Digital Partnerships, Media Measurement & Analytics, across IO-based, and performance marketing campaigns.Verticals include Entertainment (Domestic and Pan-Regional), Sports, Tech, Fine Dining, Retail, and Automotive.Proven ability in various aspects of senior agency/marketing tasks including digital strategy, media research and insights, audience development, media planning, media buying, activation, client management, creative strategy, programmatic/biddable media, ad tech platforms, and project management.Adept in platforms such as Datorama, FB Ads Manager, Prisma, Sprinklr, Adobe Analytics, Google Ads/Analytics.
Experience
Paid Media Manager, Growth Marketing
Jan 2024 — Present · Los Angeles, CA, US
Education
Michigan State University
Bachelor of Science, Media & Communication Technology; Media Management and Research
2007 — 2011
University of Phoenix
Master of Business Administration (M.B.A.), Marketing
2014 — 2016
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