Richard Mochor
Director of Digital Marketing at Abzena - the Global Bioconjugate & Complex Biologics Cdmo CRO @Abzena
Signup · Get unlimited contacts
WORK HISTORY
Director of Digital Marketing at Abzena - the Global Bioconjugate & Complex Biologics Cdmo CRO @Abzena
Derby, GB
Abzena is the world leading end-to-end bioconjugate and complex biologics CDMO + CRO. From discovery through commercial launch, we support customers with fully integrated programs or individual services designed to de-risk and streamline the development of new treatments for patients in need. With the ability to tailor its strategy and customer experience to each project, Abzena develops and implements innovative solutions that enable biotech and biopharma companies to realize the full potential of their molecule and move medicines forward faster. The company has research, development, and cGMP facilities across locations in San Diego, CA, Bristol, PA, and Cambridge, UK.As Director of Digital Marketing at Abzena, I will lead the development and delivery of the digital marketing strategy, annual operating plan, processes, and technology implementation, as well as reporting and thorough ROI analysis. This role will work with the marketing and wider team to help with multi-channel B2B marketing initiatives including but not limited to, digital marketing campaign management, budgetary management, website management, UX/UI enhancements, web content optimization/SEO, web content management, live chat, online advertising, social media, and email marketing.
EDUCATION
University of Derby
BA Hons
SKILLS
ABOUT RICHARD MOCHOR
A charged, experienced, and commercially impactful, Digital Marketing expert. I have over 20 years of marketing knowledge in the retail and global life sciences market. Self-starter, and solution-hunter, I can realize commercial growth and take the lead in defining and implementing B2B (and B2C) marketing strategies, orchestrate omnichannel marketing campaigns, and generate high-quality, qualified customer leads or sales, I care about and look to influence a positive customer experience and happiness. I have been involved in digital marketing since 2001 managing people, and agencies, during that time and have been fortunate to work in partnership with talented teams in some of the world\'s most recognisable brands. Ford, Rolls-Royce, Aston-Martin, Bentley, Nikon, Sony and more.Fundamentally I believe that a business’s success starts and ends with your customers and how they judge your ability to provide a service to them. Happiness matters. Customer actions should shape your decisions, your website, and your brand’s journey. Your online reputation is more important than ever. Trust is vital and generating unique content and marketing effectively is paramount to staying relevant and ahead of your competitors in fast-moving markets.I have an analytical mindset and I am always seeking to identify opportunities to improve the performance of online channels. I have always found that you need to be dynamic and agile in your thinking and deliver tangible value early for the benefit of your customers and the overall business.I have over 20 years of experience working in fast-paced digital teams. I have vast knowledge in marketing and strategy, website management, e-commerce, web design and development, web content and CMS management, lead generation, user testing, user engagement, SEO, PPC, analytics, social media, and omnichannel retail.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.