Richard Mildren
Marketing Manager - Assurance - North & South Europe @Deloitte
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WORK HISTORY
Marketing Manager - Assurance - North & South Europe @Deloitte
GB
Building a community of marketing and communications professionals in Deloitte North & South Europe- Supporting the growth of Deloitte market leading Assurance propositions across North & South Europe- Co-ordinating, leveraging and aligning activities with UK and Global- Introduced staff welfare initiatives to support new joiners and enable cross functional working.
EDUCATION
University of Leeds
BA Honours, Philosophy and Sociology
SKILLS
ABOUT RICHARD MILDREN
I am a results-driven creative marketer with 20+ years experience of B2B and B2C marketing planning, delivery and evaluation for organisations including Barclays, Lloyds Banking Group, NFU Mutual, NatWest, WWAV and O&M. A natural communicator dedicated to working with fellow team members to find customer-driven solutions. I am able to respond to continually evolving market requirements and business priorities.My campaigns have been recognised as best of breed by bodies including the Financial Services Forum, City IT and e-Commerce Forum and the Direct Marketing Association.CHANNEL EXPERTISE INCLUDES:IntegratedAt Barclays I delivered integrated marquee campaigns. 2019 Tax Year End campaign delivered a YoY increase of +£73m.Switcher campaign delivered +9% increase in volume of new a/c’s.Direct At Lloyds I managed direct marketing campaigns for Halifax, Lloyds, and Bank of Scotland. I used customer segmentation data to develop a new suite of test creative and delivered 110% of target credit card acquisitions in H1 2018.DigitalAt Lloyds Banking Group I developed, delivered, and optimised integrated display, PPC search, and paid social media campaigns for Halifax and Lloyds credit cards. Used agile methodology to develop bespoke targeted creative to help meet customer needs and business targets. ContentAt NFU Mutual I developed and delivered multi-channel integrated content partnership with The Daily Telegraph of print, online, video and email. Combined with supporting PR, social media and online activity drove brand consideration and delivered 149% of lead KPI target. Customer Experience / Process ImprovementAt Barclays I designed and implemented a more efficient and robust process that improved customer experience. Ran from test to live. Designed, developed, and delivered training for new overseas team. Managed migration of work offshore to reduce costs. BranchAt NFU Mutual I managed the development and delivery of full marketing mix support for opening of a pilot store leading with High Net Worth general insurance. Sales beat target from launch.
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