Richard Masters

About Richard Masters

Building brands that are changing the world! I am thrilled to be a part of a team that specializes in marketing, media, advertising and promotions for wellness, plant-based, vegan, vegetarian, environmentally sustainable, socially positive and better-for-you products. We utilize targeted and cost-effective media strategies to inform and motivate consumers and build brands.Our team has extensive experience and success in television media and streaming, including branded editorials, targeted ad campaigns, product placements and promotions. We have access to exclusive national television opportunities at less than half the cost / CPM of social media marketing.Most of our management and team members live the lifestyle and are passionate about building brands in this space. I also have over 10 years of experience marketing products in lifestyle categories like health, wellness, beauty, aesthetics, spa, travel, fitness, foods, beverages, nutritional supplements, luxury home products (kitchen/bath/outdoor), organics, green living, sustainability and cause-based marketing. Extensive experience with retail chains, promotions, publicity, sponsorships, live events and business development. I also help implement and manage digital and social media platforms for clients, brands, television shows and celebrities.

Experience

1. Media Consultant

   Alive & Well Tv

   Jan 2009 — Present

Skills

• Project Delivery
• Agile Project Management
• Stakeholder Management
• Project Management
• Project Portfolio Management
• Prince2
• Digital Libraries
• Information Management
• Management
• Change Management
• Digitization
• Metadata
• Business Process
• Mind Mapping
• Library
• Library Management
• Knowledge Management