Richard Marczewski

About Richard Marczewski

Hi, Thanks for checking out my LinkedIn profile and not my TikTok. Message me and say hello sometime that way we can become friends. I mean it. I\'m Rich a marketer who enjoys turning complex systems into clear stories and measurable growth. At Mercury Wire I serve as the company’s solo marketing leader and a member of the Revenue Operations team. My role sits at the intersection of brand, demand generation, and marketing systems. I partner closely with sales and leadership to connect marketing, data, and customer insight so our teams can see what is working and respond faster. Much of my work focuses on building the foundation that allows marketing and sales to operate as one system. That includes our website, SEO strategy, HubSpot architecture, reporting dashboards, lead qualification processes, and the campaigns that bring engineers and OEMs into our world. Some work I am proud of includes leading a full brand evolution, directing a complete website rebuild, and redesigning our inbound systems to generate more than 150+ qualified quote requests in the first year. Notice I said \'qualified\' not just contact us spam. The new website structure and SEO strategy produced more than 1.36K additional ranking keywords and over 24K additional search impressions in the first 30 days. As part of the RevOps team I was brought in to design the marketing systems inside and outside of HubSpot. This included rebuilding pipelines, custom properties, dashboards, and automation so sales and leadership can clearly see engagement, buyer intent, and pipeline activity. Beyond the systems, I enjoy translating complex engineering work into stories that people can understand. That includes video, case studies, blog content, trade show campaigns, and sales enablement content that help customers see the value of true collaboration. Outside of work I host the podcast \"20 Year Timeout\" and I am writing a book called \"Be Yourself Out Loud\" which explores creativity, identity, and authentic leadership. I started the hipster mustache trend in 2006, play chess and still play classic Nintendo games in my basement. I enjoy connecting with marketers, RevOps leaders, and manufacturing professionals who believe better systems create better businesses and speak straight. Get at me or at least subscribe to my YouTube channel.

Experience

1. Senior Marketing Manager

   Mercury Wire Products

   Jan 2025 — Present · Spencer, MA, US

   Lead marketing strategy, brand development, and marketing systems for a custom wire, cable, and assembly manufacturer serving medical, underwater, defense, and industrial markets.As the company’s solo marketing leader and a member of the Revenue Operations team, I help connect marketing activity, CRM systems, and sales insight into a clear view of demand, engagement, and pipeline.Focused on building scalable marketing systems, strengthening brand positioning, and helping sales teams act on real buyer signals.Key contributions• Rebuilt Mercury’s brand foundation Led the company’s brand evolution including a new logo system, typography, messaging framework, and Brand and Identity Guide that aligned internal culture with external positioning.• Transformed the website into a growth asset Directed a full website rebuild including messaging strategy, architecture, and SEO improvements. Results include 1.36K additional ranking keywords and more than 24K additional search impressions in the first 30 days.• Built the systems in HubSpot Rearchitected CRM data structure, pipelines, custom properties, dashboards, forms, and automation so marketing and sales can clearly track engagement, buyer activity, and lead quality.• Improved inbound demand generation Designed a new workflow that generated more than 150+ qualified inquiries in the first year while improving the quality of information entering the sales process. Designed a new trade show booth and campaign structure that generated hundreds of leads across industry events.• Strengthened paid search performance Partnered with an external Google Ads agency to refine keyword targeting and campaign structure, resulting in a 7 percent increase in clicks, a 10 percent lift in conversions, and a 6.3 percent click rate.• Built Mercury’s storytelling engine Produced video, case studies, blogs, trade show campaigns, and social media content that translate complex engineering capabilities into clear customer stories.

Education

• Fitchburg State University

  Master of Business Administration in Management

  2015 — 2017

• Quinsigamond Community College

  Associate's degree, Graphic Design

  2011 — 2013

• Fitchburg State University

  Bachelor of Applied Science (B.A.Sc.), Multi/Interdisciplinary Studies

  2012 — 2015

Skills

• Media Producer
• Marketing
• Project Planning
• Public Relations
• Web Content Production
• Digital Media
• Brand Development