Richard Mancinelli
TYM North America Marketing
- Role
- North America Marketing Lead at TYM North America
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Richard Mancinelli
I am a senior marketing leader experienced in driving customer revenue, retention lifecycle, partnership initiatives. My background includes client and agency roles, as well as working with national brands - Sprint/T-Mobile, Advance Auto Parts, Invisible Fence and RealTruck.My expertise includes:• Integrated Marketing • Retail Customer Retention • Loyalty Programs, launching and relaunching • Segmentation Strategies for B2B and B2C• Consumer Insights • Dynamic Content• E-mail Marketing • A/B Testing • Experiential and event marketing • Social Media • Direct Mail and insert media• Mobile App Marketing • Personalization • Online and Offline A••••••••@gmail.com
Experience
North America Marketing Lead
Feb 2024 — Present · Atlanta, GA, US
Lead marketing manager brand, advertising, media: and dealer strategy, TYM Tractor North America.
Education
The University of Kansas
Bachelor of Arts (BA), English Language and Literature, General
1989 — 1993
The University of Kansas
Bachelor of Science (BS), Journalism
1989 — 1993
The University of Kansas
Master's degree, Integrated Marketing Communication
1998 — 2001
Skills
- Account Management
- Campaign Management
- Social Media Marketing
- Segmentation
- Multi-Channel Marketing
- Loyalty Marketing
- Direct Marketing
- Lead Generation
- Mobile Marketing
- Marketing
- Direct Mail
- Marketing Communications
- Mobile Devices
- Loyalty Programs
- Strategy
- Online Marketing
- Leadership
- Email Marketing
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