Richard Lopez

About Richard Lopez

As the Director of Sales at RiverCity Screenprinting & Embroidery, a renowned nationwide manufacturing powerhouse, Lopez not only oversees a top-tier team but spearheads the creation of screen-printed items, embroidery, and captivating promotional products that make waves in the industry.Beyond his influential role at RiverCity, Lopez showcases his exceptional prowess as an accomplished Account Executive, amassing an extraordinary $20 million in total sales. Prior to his tenure at RiverCity, he made an indelible mark as the Assistant Director of Athletic Development at San Marcos Academy, skillfully managing athletic development and fundraising initiatives for the esteemed boarding and day school. Moreover, his diverse experience encompasses key contributions within the Dormitories and Student Activity Center, where he fostered an engaging and vibrant environment.During his undergraduate years at Texas State University, Lopez channelled his unwavering passion for sports writing, lending his voice to both the campus newspaper and the esteemed BobcatFans Magazine. Simultaneously, he championed student representation in the Associated Student Government, leaving an legacy through the authorship of a groundbreaking bill. This revolutionary legislation generated a staggering $12+ million for the Texas State Athletic Department, fueled by an increase in student fees.Recognizing the importance of giving back, Lopez actively contributes to the betterment of his community. He served on the esteemed Board of Directors for Hope and Love 4 Kids, a local non-profit organization dedicated to uplifting children in need. Additionally, he assumed the role of a trusted member on the Board of Trustees for Eikon Church in Kyle, TX, and held the pivotal position of Connections Director at Radical Church, exemplifying his unwavering commitment to fostering meaningful connections. More recently, Lopez served on the Board of Directors of M&G Collective, an NIL group supporting Texas State Athletics. In 2025, Lopez was named a Shining Star Under 40 by the San Marcos Chamber of Commerce. Lopez is also the co-owner of Maroon and Golden a media site for Texas State Athletics.Armed with a bachelor\'s degree in Mass Communication from Texas State University, Lopez\'s unrivaled expertise spans an impressive array of fields. From sales and social media to branding and identity, marketing, new media, communications, public relations, advertising, promotional products, screenprinting, embroidery, outsourcing, and sales management.

Experience

1. Director of Sales

   Rivercity Screenprinting And Embroidery

   Jan 2015 — Present · San Marcos, TX, US

   Responsible for obtaining profitable results through the sales team by developing the team through motivation, skills development and product knowledge development.•Manage the sales administration function, operational performance reporting, streamlining processes and systems wherever possible. •Advising senior management on existing business relationships and creating an environment where customer service can flourish.•Responsible for managing the sales team, developing a business plan covering sales, revenue, and expense controls, meeting agreed targets, and promoting the organization’s overall presence.•Assist in the development of the annual marketing plan•Responsible for the planning, recruitment, direction, organization and control of sales representatives to accomplish specific objectives.•Responsible for monitoring the performance of the sales team by establishing a system of reports and communications involving sales reports, cyclical sales meetings, sales newsletters and electronic bulletins.•Plan and implement a specific system that describes the responsibilities and performance standards for each member of the sales team, set individual territory sales and commission targets and administer the commission plan.•Provide high standards of ongoing training for the sales epresentatives so that they possess sufficient and technical knowledge to present information on the company’s products in an accurate and balanced manner.

Education

• Texas State University

  Bachelors, Mass Communications-Print Journalism

  2004 — 2008

Skills

• Public Speaking
• Event Planning
• Newsletters
• Sponsorship Sales
• Sales Management
• Email Marketing
• Nonprofit Organizations
• Social Media
• Sports Marketing
• Press Releases
• Promotions
• Marketing
• Training
• New Business Development
• Customer Service
• Social Networking
• Cold Calling
• Online Marketing
• Marketing Communications
• Facebook
• Media Planning
• Graphic Design
• Account Management
• Business Development
• Strategic Planning
• Event Management
• Budgeting
• Microsoft Office
• Sales
• Lead Generation
• Broadcast
• Leadership
• Nonprofits
• Sponsorship
• Budgets
• Community Outreach
• Journalism
• Social Media Marketing
• Fundraising
• Marketing Strategy