Richard Dreier

About Richard Dreier

Retail professional with proven record of driving sales and profitability through…

Experience

1. Director of Ecommerce and Wholesale Operations

   Anne Neilson Home

   Feb 2025 — Present · Charlotte, NC, US

   Led and managed a team of 7 in the strategic, financial and creative direction of the brand. Overseeing product development, operations and retail partnerships while ensuring the brand remained profitable across the eCommerce and wholesale channels. Drove sales growth of 9% by optimizing conversion strategies, increasing AOV by 8% and CVR by 8%. Improvement in sessions from -13% to -8%; contributed to a 1% lift in total orders through automated email campaigns and adjustment of Free Shipping threshold to drive additional units per order. Negotiated 8% reduction in outbound shipping costs by securing favorable rates with common carriers, improving overall logistics efficiency and reducing operational expenses. Negotiated lower first costs and MOQs with vendors to offset tariff and freight impacts, protecting gross margin targets while maintaining competitive retail price points in the marketplace. Transitioned accounting methodology from first cost to landed cost, enabling more accurate inventory valuation and improving the precision of COGS and GMROI calculations for better financial decision-making. Reduced case pack quantities on key items, enabling retail partners to expand assortments and increase order frequency, resulting in improved inventory turn and stronger account performance. Developed and implemented a structured product development calendar to align design, costing, sampling, and production timelines, ensuring on-time delivery for seasonal markets and product launches. Managed brand presence at seasonal markets, overseeing all market-related logistics and tasks while fostering strong relationships with retailers and sales representatives to drive engagement and sales growth.

Education

• Vanderbilt University

  MBA

• The University of Alabama

  Bachelor of Science - BS

• The University of Alabama

  BS

• Vanderbilt University - Owen Graduate School of Management

  MBA

Skills

• Apparel
• Merchandising
• Inventory Management
• Inventory Control
• Merchandise Planning
• Forecasting
• Retail
• Management