Richard Herbert
Director of Business Development and Strategic Marketing @Ethernovia
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WORK HISTORY
Director of Business Development and Strategic Marketing @Ethernovia
Detroit, MI, US
Responsible for all activities for clients across North America and global entities throughout Europe. • Competed against incumbents and new entrants in the Ethernet Phy and Switch market.• Brough to market new silicon in advanced processes with novel features for processing packets and non-Ethernet payloads targeted to the nervous systems in Physical AI• Responsible for all account development at Tiers and OEMs in Automotive, Robotics, Trucking, Agriculture and Military/Defence. From vision and proof of concept to network and platform adoption for design win.• Positioned Ethernovia as a market leader, and drove new design wins to revenue with a co-developed competitive roadmap of parts, technology, and Intellectual Property. • Developed unique suites of tools to support unique OEM use cases. • Manage interactions with press, media, analysts and publication editors. Worked with external PR agencies. Gave interviews and commentary. Publish and support our LinkedIn profile. Wrote long and short form content targeted to technical, management and architectural readers.
EDUCATION
Birmingham City University
B.Eng (Hons), Electronics
SKILLS
ABOUT RICHARD HERBERT
I am open, transparent and authentic, placing people and teams at the forefront of shared business success. My skills lie in engaging closely with customers, field sales and support teams, internal Engineering, architecture, and business teams. As an executive leader, some of the ways I have enabled Global Business Unit and Commercial success:• Being inserted deep into local teams to move the process from transactional to a strategy.• Being added to internal Engineering teams as the voice of the field and a client champion.• Being used to position sales and applications teams for new markets and clients with existing technology.• Positioning new roadmaps and product pivots, with new applications to existing technology or driving new technology adoption through field teams and customers. • Breaking down complex products, technologies, or visions into language, awareness and engagement the field is comfortable using, and staging a long-term execution plan with executive management that is tracked and delivered. Client-Focused Marketing, Sales and Business Development Executive Who Drives Business and Fosters Long-lasting Client Relationships. Generates millions of dollars of revenue by securing primary business from roadmap and proof of concept to practical platform implementation. Leading definition and development of new products; Enters new and established markets with innovative strategies, maintaining proactive presence through the product lifecycle. Develop strong, successful client engagement teams by understanding and mentoring them, identifying their strengths, and building their skills. My key skill areas include:• Management of peers, projects, partners and customers• Management of end to end Automotive design wins inside the OEM and at Tiers. • Mental Flexibility to pivot to alternative markets. Think going from Automotive, to Agriculture, Trucking, Physical AI, Humanoid and quadruped robotics. • Development and execution of a sales process, funnel building, and revenue reporting and forecast• Roadmap, technology, and eco system definition and management • Product Definition / Management plus Product and Design Lifecycle • Press, media, analyst, LinkedIn and editorial management • FAE Management• Respond to RFIs and RFQs• Standards & Markets trends• Competitive Analysis (Product / Technology)I have broad technical systems knowledge.• PCIe, Single Pair Ethernet, Networks • SoC and CPU for Distributed and Central Compute Architectures • New Architectures (like 10BASE-T1S and PCIe for High-Performance Compute)
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