Richard Camp

About Richard Camp

Passionately discovers interconnecting leverage points, focusing on where the most value can be achieved, accelerating results that matter most.A champion of innovative solutions through human-centered design thinking, data-driven insights, digital technology, and customer experience. Adept at synthesizing diverse knowledge, methodology, unmet needs, and vetted ideas to create strategic iniatives that create net new value and optimize existing opportunities. Always curious, learning, and flexible to collaborate, our holistic approach and diverse methods empower people to see, believe, and deliver measurable improvements in defined objectives for customer engagement, health outcomes, operational effectiveness, and business performance.Forward looking vision becomes reality with decades of successful strategic planning, consulting, project management, and marketing experience across the healthcare ecosystem of doctors, patients, pharmacies, PBMs, health systems, bio-pharmaceutical/life science, health technology, agencies, and start-ups. Currently engaged with GSK. Designed HCP pharma sample ordering portal- earned 95% NPS & deemed industry \"best\" Built and launched 9 brands and managed many more across product life cycles Strategic cross-functional leader known for collaboration, determination, innovation, and implementation of professional and consumer marketing plans that exceed business objectives Exceptional conceptual and analytic thinker, adept at connecting ideas, insights, and customer segment needs into cohesive, omni-channel programs that best position brands for growthSpecialties: Marketing strategy, planning, and performance optimization; Brand positioning, customer segmentation, targeting, media planning, digital marketing, marketing, and sales automation, sales collateral, customer relationship management, conferences & events, professional and patient education and support programs, competitive analysis, benchmarking, agency relationship management, Health Information Technology (HIT), Electronic Health Records (EHRs), E-prescribing, pharmaceuticals, healthcare professional and consumer attitudes and behaviors, customer experience, digital innovation, drug sample e-commerce, ideation, and partnerships

Experience

1. Digital Product Manager

   GSK

   Jan 2017 — Present · PA, US

   Focused on customer experience & digital innovation product management for US GSK HCP portal, online sample ordering platform, and EHR support tools.Previously provided marketing consulting, optimization insights, strategic and operational planning, and website project management.

Education

• Ursinus College

  BA, Economics & Business Administration

  1989 — 1993

• TOHOKU GAKUIN UNIVERSITY - Japan

  Certificate, Business Management, Culture, Society

• The Tuck School of Business at Dartmouth

  Strategic Management

Skills

• Customer Insight
• Analytics
• Business Strategy
• Account Management
• Customer Relationship Management (Crm)
• Program Management
• Innovation Development
• Strategic Thinking
• Management
• Market Planning
• Product Development
• Direct Marketing
• Customer Experience Transformation
• Entrepreneurship
• Strategy
• Sales
• Product Launch
• Segmentation
• Business Planning
• Leadership
• Marketing Management
• Market Analysis
• Email Marketing
• Benchmarking
• Healthcare
• Business Development
• Digital Marketing
• Relationship Marketing
• Pharmaceutical Industry
• Marketing
• Brand Management
• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy
• Product Marketing
• Online Marketing
• Marketing Operations
• Strategic Planning
• Integrated Marketing
• Product Management