Richard Hernandez

About Richard Hernandez

Senior Global Product & Partner Marketer | Empathetic Leader and Mentor | Creative Problem-SolverWith extensive experience driving innovation and growth across the gaming ecosystem, I specialize in building trusted, high-impact partnerships—from indie developers to publishers. My journey spans iconic brands like Marvel, Apple, and Microsoft Xbox, where I\'ve led global go-to-market strategies, played a role in launching hundreds of games, and shaped platform adoption across retail, digital, subscription, and cloud.I thrive at the intersection of creativity and strategy—whether it\'s orchestrating multi-channel campaigns, managing complex portfolios, or leading cross-functional teams. My approach is rooted in empathy, collaboration, and a relentless pursuit of excellence. I believe in creating environments where people feel empowered to do their best work and where partnerships flourish through trust and shared vision.Key strengths: • Global partner marketing & portfolio management • Platform evangelism & lifecycle strategy • Crisis navigation & strategic planning • Co-marketing & digital monetization • Team leadership & stakeholder engagementLet’s connect if you’re looking for someone who is passionate about gaming, storytelling, marketing, and building meaningful relationships that move the industry forward.

Experience

1. Senior Global Partner Marketing Manager - Xbox

   Microsoft

   Sep 2022 — Present · Redmond, WA, US

   Lead global marketing relationships for key Microsoft gaming 3rd party publishers, manage portfolios, teams, and build and deliver go-to-market campaigns across the gaming ecosystem, including Xbox, Windows, Store, Game Pass, handhelds, and Cloud.Responsible for all aspects of each account\'s marketing globally, including C-level & day-to-day relationships, co-marketing, all Xbox owned & operated digital channels, GTM planning and execution, digital and retail revenue, post-sale digital monetization, engagement and retention, events, and lifecycle strategy.

Education

• Northwestern University - Kellogg School of Management

  Kellogg on Marketing Executive Course

  2019 — 2019

• University of Washington

  Certificate, Popular Fiction I

  2013 — 2014

• Western Michigan University

  Journalism

• University of Washington

  Certificate. Digital Marketing, Marketing

Skills

• Xbox
• Video Games
• Management
• Product Launch
• Computer Games
• Partner Management
• Mobile Advertising
• Start-Ups
• Mobile Technology
• Agile Project Management
• Product Management
• Mobile Marketing
• Mmo
• Mobile Applications
• Mac
• Business Development
• Digital Distribution
• Mobile
• Xbox One
• Digital Marketing
• Social Games
• Gaming
• Digital Media
• Go-to-Market Strategy
• Game Development
• Mobile Games
• Online Gaming
• Strategic Partnerships
• Monetization
• Strategy
• E-Commerce
• Community Sites
• Marketing
• Product Marketing
• Localization
• Ios
• Iphone
• Xbox 360
• Account Management
• Cross-Functional Team Leadership