Richard Hatheway
Full Stack B2B Technology Marketing Professional | Marketing Consultant & Strategist | Mentor, Coach & Advisor | AI ProponentMarketing/Product Marketing for: Tech, Software, SaaS, Hardware, Cloud, Professional Services
- Role
- Founder & Principal Managing Consultant at Catalyst Strategic Marketing
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Richard Hatheway
FULL STACK B2B TECHNOLOGY MARKETING/PRODUCT MARKETING PROFESSIONAL | GROWTH MARKETING STRATEGISTI\'m a B2B technology marketing/product marketing professional with a history of developing and executing GTM strategies that successfully launch new products. I have a proven ability to distill complex technical information into messaging, positioning, content, and assets that clearly communicates product benefits and value, as well as informing, educating, and driving customer awareness and engagement. I also have exceptional ability to develop and execute impactful marketing strategies and campaigns that develop market presence, increase customer engagement, expand market share, and drive sales.MY INDUSTRY EXPERIENCE INCLUDES: • Manufacturing• Semiconductors• Oil and Gas• Energy• Smart Grid• Cyber Security• Networking• Telecommunications• Government• Computers/Servers/Storage• Software/SaaS• Supply ChainMY AREAS OF EXPERTISE INCLUDE: • Marketing/Product marketing for SaaS, Cloud, Software, Hardware, Services• Go-To-Market Strategy and Execution• NPI / Product Launch• Product-Led Growth (PLG) Marketing• Sales Enablement and Training
Experience
Founder & Principal Managing Consultant
Mar 2018 — Present · Austin, TX, US
Education
Austin Community College
Business Administration and Management, General
The University of Texas at Austin
B.A., Economics
Skills
- Content Marketing
- Salesforce.com
- Sales Enablement
- Sales and Marketing Alignment
- Business Development
- Digital Marketing
- Relationship Marketing
- Solution Selling
- Operations Management
- Sales Operations
- Leadership
- Strategic Planning
- Strategic Partnerships
- Saas
- Field Marketing
- Enterprise Software
- Sales Management
- Thought Leadership
- Tactical Planning
- Services Marketing
- B2b Marketing
- Competitive Analysis
- Marketing Communications
- Strategy
- Analytics
- Product Management
- Management
- Six Sigma
- Integrated Marketing
- Marketing Management
- Email Marketing
- Cross Channel Marketing
- Multi-Channel Marketing
- Go-to-Market Strategy
- Strategic Marketing Consultancy
- Cross-Functional Team Leadership
- Competitive Intelligence
- Program Management
- Marketing Strategy
- Market Research
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