Richard Gutierrez

About Richard Gutierrez

Team leader with over 15 years of hands-on Business Operations, Project Management, Sales and Marketing Strategy execution experience within Sports, Entertainment, Events, and Consumer Packaged Goods. Proven Track record of achievements in continuous improvement of Business Operational and Marketing strategies and spearheading large-scale transformation projects. Strong communication and relationship skills managing professionals and fostering growth. Demonstrated ability to effectively interacting with internal and external Senior/C-Level Executives.Highlights of Expertise: Strategic Planning and Sales Forecasting, P&L Oversight and Budget, Contract Management and Negotiation, Strategic Thinker and Self Starter, Identify, Track and Analyze KPIs, Competitive Analytics and Trends, Team Building / Leadership / Mentoring

Experience

1. Senior Director, Partnership Sales

   Aeg Global Partnerships

   Mar 2023 — Present · Los Angeles, CA, US

   Drive the upfront sales strategy and processes for the Los Angeles Kings, Los Angeles Galaxy, L.A. LIVE annual events and out of home opportunities by fostering relationships with existing partners and seeking out new partners.Responsible for creating and selling complex sponsorship assets to new and existing partners that include on-site integration, signage, event digital platforms, media, and experiential space packages to assigned event propertiesIdentify and cultivate relationships with new brands/marketing executives within targeted accounts who make event marketing and media decisionsBuild and lead efforts to present partnership proposals to new and existing clientsSuccessfully addresses client concerns, questions and objections to close sponsorship dealsNegotiate sponsorship assets/deal points. Take ownership of all processes leading up to and finalizing partnership and sponsorship dealsResponsible for keeping sales management apprised of progress toward established revenue goals and of the progress in closing identified prospects. Uses department CRM system to track sales activity and client contact informationWork closely with Event Operations and Partnership Activation Team to ensure successful execution of deal pointsHost and Entertain Prospective Clients at specific AEG events.

Education

• California State University, Northridge

  BS

Skills

• Strategy Development
• Sponsorship
• Strategic Planning
• Event Management
• Management
• Digital Marketing
• Exacttarget
• Sales Management
• Crm
• Microsoft Crm
• Social Media
• Social Media Marketing
• Conducting Interviews
• Strategy
• E-Commerce
• Logistics
• Contract Management
• Marketing Strategy
• Event Planning
• Media Buying
• Competitive Analysis
• Contract Negotiation
• Creative Direction
• Marketing
• Sales