Richard George

About Richard George

Senior Marketing Executive Rich George is an accomplished Brand builder adept at…

Experience

1. Chief Brand Strategy Officer

   Brandsymbol

   Oct 2012 — Present · Charlotte, NC, US

   Rich George cultivates world-class Brands by customizing strategic, business-building solutions for brandsymbol clients that could benefit from intellectually rigorous, independent insights. Ready to conquer any challenge, he applies unsurpassed problem-solving skills to strategic Brand planning, deployment and improvement. Rich successfully delivers clear, consistent and compelling results by employing his: 1) uncommon Brand, retail and event marketing expertise; 2) laser-like focus on long-term, mutually beneficial partnerships; and 3) pursuit of excellence, unquestioned integrity, and hard work.Brandsymbol creates and cultivates highly successful, long-lasting Brands that…profitably build customer equity long-term, and product sales near-term…at diverse, world-class organizations of all sizes…by creatively transforming strategic insights into customized business solutions…especially in changing, complex and competitive environments. In pursuit of its Brand-building passion, brandsymbol has developed some of the world’s strongest Brands, implemented effective and efficient marketing plans to support those Brands, and then evaluated and improved Brand performance.

Skills

• Brand Development
• Promotions
• Management Consulting
• Public Relations
• Business Strategy
• Business Planning
• Brand Management
• Marketing Strategy
• Market Planning
• Product Management
• Strategy
• Online Marketing
• Entrepreneurship
• Corporate Branding
• Strategy Development
• Branding & Identity
• Sports Marketing
• Marketing Research
• Competitive Analysis
• Contract Negotiation
• Start-Ups
• Budgets
• Marketing Management
• New Business Development
• Strategic Planning
• Brand Architecture
• Marketing Communications
• Marketing
• Budgeting