Richard Fox

Store Manager @ REI | Driving Customer-Centric Culture

Role
Store Manager at REI
Location
Redwood City, CA, US
LinkedIn followers
500 followers

About Richard Fox

Seasoned writer and operations leader with military discipline, global field experience, and hands‑on retail and training management. I combine frontline retail supervision, online training design, and business management to lead teams that deliver exceptional customer experiences, meet financial targets, and support community engagement. I recruit, train, and develop managers and associates to deliver consistent, outfitting experiences, while overseeing inventory, visual merchandising, and day‑to‑day store operations. Comfortable with P&L oversight, payroll and scheduling, and loss‑prevention controls. I’m passionate about helping people find the right path—whether that means advising a first‑time backpacker on boots and gear or developing a staff member to take the next step in their career.

Experience

  1. Store Manager

    REI

    Apr 2025 — Present · Elk Grove, CA, US

    Responsible for the staffing, training, and opening of a new retail location.Used store reports to identify strategies for improving metrics.Built teams through effective employee development, involvement, and communication.Oversaw store\'s profitability and financial budgeting.Inspired a customer-centric culture by recognizing and rewarding team.

Education

  • Boston University

    Masters of Education (Ed.M.), Higher Education Administration

    2010 — 2011

  • Boston University

    Certificate of Advanced Graduate Studies (CAGS), Education Leadership & Development

    2011 — 2017

  • Northern Arizona University

    Bachelor of Arts, Anthropology

    1999 — 2002

Skills

  • Editing
  • Community Outreach
  • Performance Improvement
  • Customer Service
  • Event Planning
  • Teaching
  • Program Management
  • Student Affairs
  • Multitasker
  • Organizational Effectiveness
  • Organizational Analysis
  • Admissions
  • Problem Solving
  • Research
  • Program Development
  • Organizational Needs Analysis
  • Higher Education
  • Public Speaking
  • Higher Education Leadership
  • Attention to Detail
  • Efficiency Improvement
  • Leadership

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Richard Fox — Store Manager at REI in Redwood City, CA, US | Unifers