Richard Ferguson
World Wide Field Enablement, Change Management Lead @Amazon Web Services (AWS)
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WORK HISTORY
World Wide Field Enablement, Change Management Lead @Amazon Web Services (AWS)
Change Manager | Orchestrating field sales facing changes that require employees to adopt new behaviours, tools, or processes in their day-to-day work.
EDUCATION
University of Hertfordshire
BA (Hons), Business Studies
Institute of Data and Marketing (IDM)
Postgraduate Diploma, Digital Marketing
CIM | The Chartered Institute of Marketing
Diploma, Marketing
INSEAD
Design Thinking and Creativity for Business, Design Thinking
INSEAD
Transforming your business with AI
SKILLS
ABOUT RICHARD FERGUSON
An experienced data-driven commercial professional working within the Technology sector. Customer focused with proven brand launch and application development skills. Good strategic awareness with proven ability to provide insight to the business and contribute to sales growth through effective project management. Excellent leadership skills with the ability to effectively empower and develop teams. Sector audiences include: Cloud Computing, Information Technology, Automotive, Telecommunications, Gaming and Water Industry. Key strengths - Agile, AI, Sales & Marketing Enablement, Change Management, Program Management, Strategic Marketing Planning, Product Marketing, Digital Marketing, Campaign Planning & Execution, Brand Development, Agency Management, People Management & Development, CRM, Data Insight Analysis.
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