Rich Ellrodt
Insights Professional and Strategic Manager
- Role
- Executive Director, Analytics at Circana
- Location
- Norwalk, CT, US
- LinkedIn followers
- 500 followers
About Rich Ellrodt
Highly accomplished business leader with an outstanding record of driving revenue and margin growth. Global marketing professional with significant insights into developing and implementing long and short term business plans and strategies. Strong written and verbal communicator, adept at tailoring messaging both upward and downward within organizations and across business units. Sound financial manager with P&L responsibility focused on bottom line margin management. Market researcher with expertise in survey design, research, execution and primary and secondary data analysis for integration into broader marketing plans. Experienced sales professional with business development and client relationship management experience. Efficiency expert versed in process improvement and lean management approaches to maximize utilization and work group performance across operational processes.
Experience
Executive Director, Analytics
Mar 2023 — Present
Education
Pace University - Lubin School of Business
Bachelor’s Degree, Marketing/Marketing Management, General
1992 — 1996
UNC Kenan-Flagler Business School
Master of Business Administration (MBA), Data Management and Analytics
2016 — 2018
Skills
- Focus Groups
- Questionnaire Design
- Competitive Analysis
- Tableau
- Business Development
- Analysis
- Competitive Intelligence
- Marketing Strategy
- Market Research
- Online Research
- Strategy
- Qualitative Research
- Process Improvement
- Business Analysis
- Analytics
- Business Strategy
- Consumer Insight
- Business Intelligence
- Advertising Research
- Project Management
- Spss
- Management
- Consumer Behaviour
- New Business Development
- Market Analysis
- Leadership
- Primary Research
- Survey Design
- Consulting
- Customer Insight
- Quantitative Research
- Marketing Research
- Strategic Planning
- Data Analysis
- Segmentation
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