Richard Cowden

Account Manager @Baloian Farms

Fresno, CA, US

Account Management & Sales GrowthManaging a portfolio of customer accounts, focusing on driving sales growth year-over-year.Increasing customer usage by implementing cross-selling strategies to expand product offerings.Building and maintaining strong, long-term relationships with key customers, understanding their evolving needs, weekly usages, preferences and providing tailored solutions.Open Market Sales:Identifying opportunities to sell oversupplied commodities on the open market, particularly when production volumes exceed normal weekly sales distribution.Coordinating additional sales and distribution efforts to keep inventory fresh and avoid waste.Commodity Management:Managing assigned commodities, ensuring accurate forecasts and maintaining consistent communication with the operations team.Developing and monitoring harvest projections for assigned commodities, reconciling them against actual harvest data.Editing active sales in response to production shortages and changes in supply.Sales & Operations Liaison:Acting as the primary liaison between the field operations and sales teams, ensuring the smooth flow of information regarding crop status, special pack requirements, and production timelines.Communicate any special packs or production needs to the operations team to ensure customer specifications are met.Market Analysis & Pricing Strategy:Staying informed about market conditions, pricing trends, and supply-demand shifts across the U.S, Mexico and Canada.Advising the sales team on optimal pricing strategies, taking market conditions into account.Reporting & Communication:Issuing weekly sales forecast for assigned commodities.Publishing a weekly market report that provides the sales team with relevant insights into market trends, pricing, and key developments in the industry.Providing regular updates to the sales team regarding inventory status, production forecasts, and market conditions.

California Polytechnic State University-San Luis Obispo

B.S., Business Admin. Marketing Management