Richard Concepcion
- Role
- Senior Marketing Manager at Champions Group Holdings
- Location
- Anaheim, CA, US
- LinkedIn followers
- 500 followers
About Richard Concepcion
I’m a strategic leader with over a decade of experience driving brand growth, digital…
Experience
Senior Marketing Manager
Aug 2023 — Present
Developed and managed a team of 6 to execute data-driven digital marketing strategies across paid advertising, SEO, lead aggregator platforms, social media, and content marketing to elevate brand visibility and drive qualified traffic. Engaged cross-disciplinary teams, such as campaigns, regional, and analytics, to align brand messaging and optimize campaign outcomes across multiple digital channels- Launched multi-channel campaigns for 20 brands, generating 10M+ monthly impressions, an average of 8% conversion, and contributing to a $112M increase in annual revenue- Implemented SEO and content strategy improvements that boosted organic traffic by 78%, elevated brand rankings, and increased leads by 15%- Crafted new processes and established standards for creating, requesting, and scheduling social media content in order to build brand identity, improve reputation, and support SEO initiatives- Managed a $27M annual digital ad spend, reallocating underperforming budget segments to achieve an average of 4.5X return on ad spend per channel.
Education
Oxford Academy
High School Diploma
2008 — 2014
California State University, Fullerton
Bachelor of Business Administration - BBA, Business Administration, Marketing Concentration
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