Richard Liu
- Role
- Associate Director, Global Marketing - Virology at Merck
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Richard Liu
Experienced global pharmaceutical marketing and public health professional. Expertise in…
Experience
Associate Director, Global Marketing - Virology
Jun 2015 — Present
Responsible for developing, implementing, and managing multinational brand promotion campaigns targeted to healthcare professionals and consumers for the HIV franchise. Serves as the global HIV and hepatitis C brand promotion content lead. Brands: Delstrigo, Pifeltro, Isentress, Isentress HD/600mg, Zepatier, and new products. • Lead global development of branding and creative campaigns including for new product launches. • Deliver strategically aligned global promotional campaign content and marketing communication tactics approved by medical/legal partners. • Implement multi-channel advertising programs in multiple countries. • Manage work from multiple creative and media vendors and agencies.
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