Rich Bigtree
- Role
- Digital Marketing Manager at Z SUPPLY
- Location
- Ventura, CA, US
- LinkedIn followers
- 500 followers
About Rich Bigtree
I am a highly skilled and experienced digital marketer with 6+ years of experience in the…
Experience
Digital Marketing Manager
Aug 2020 — Present
As a Digital Marketing Manager at Z Supply, LLC, I have been responsible for developing and executing the company\'s digital marketing strategies. Some of my key responsibilities include overseeing the paid media strategy and investment for digital channels such as paid social, search and shopping ads, display, Youtube, affiliate, and cross-channel programmatic.\\\\n\\\\nI have also led weekly check-ins with vendors such as Facebook, Pinterest, digital agencies, and SMS to ensure alignment of platform and company goals. In addition, I have been involved in leading strategic discussions regarding marketing expenses and revenue growth with high-level executives.\\\\n\\\\nTo measure campaign performance, I have used Google Analytics/Data Studio and other reporting software to interpret campaign performance and optimize based on performance goals. I have also compiled weekly and monthly campaign reports to analyze performance based on KPIs such as revenue, CPA, ROAS, and presented findings to multiple departments.\\\\n\\\\nI have also been responsible for managing creative assets. This includes collaborating with the creative team to develop compelling digital content such as graphics, images, videos, and copy. Furthermore, I have assisted in marketing calendars, SMS campaigns, retention efforts, and ESP list & segmentation strategy.\\\\n\\\\nTo stay up-to-date with industry trends and innovations, I have continued ongoing education to enhance our digital competitiveness.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Skills
- Merchandising
- Inventory Control
- Day to Day Store Front Operations
- Terminations
- Team Leadership
- Time Management
- District Management
- Training
- Hiring Personnel
- Store Operations
- Trend
- P&L Analysis
- Apparel
- Microsoft Word
- Customer Experience
- Schedules
- Business Planning
- Recruiting
- Loss Prevention Strategies
- Trend Analysis
- Retail Sales
- Team Building
- Retail Management
- Loss Prevention
- Window Displays
- Fashion
- Financial Analysis
- Management
- Sales
- Retail
- Microsoft Exchange
- Hiring
- Kronos Timekeeping
- Sales Operations
- Customer Engagement
- Driving Results
- Footwear
- P&L
- New Store Openings
- Etime
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