Richard Betanzos

Senior Director, Digital Acquisition @Future Electronics

Montreal, QC, CA

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Dec 2019 — Present

Senior Director, Digital Acquisition @Future Electronics

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SKILLS

MarketingDisplay AdvertisingEmail MarketingSearch Engine Marketing (Sem)Affiliate MarketingMarketing StrategyOnline MarketingLead GenerationConversion OptimizationBusiness DevelopmentAnalyticsPpcAffiliate ManagementMedia BuyingGoogle AnalyticsSearch AdvertisingDigital MarketingInteractive MarketingSemOnline AdvertisingAtg CommerceIntegrated Multi-Channel MarketingE-CommerceE-Commerce OptimizationPaid Search StrategyWeb MarketingMobile MarketingUser ExperienceMarin SoftwareGoogle AdwordsSEO

ABOUT RICHARD BETANZOS

Expertise in e-commerce operations & management and online performance marketing, including SEM, SEO, affiliate, display advertising, CRM, social, marketplace and business development. Excellent marketer who possesses superior technical knowledge and an innate ability to bridge the two. Core Competencies Management: Strategic Planning Needs Analysis Execution & Course Correction P&L Management Proactive Leadership Mentorship Staff Utilization Decision Making Ecommerce: Operations Analytics Merchandising Strategy Platform Integration & Architecture Infrastructure Omnichannel Strategy & Implementation Customer Journey Mapping Touchpoint Analysis Customer Service Operations & Automation Fulfillment Dropship & EDI Product Information Management Customer Relationship Management Fraud & Risk Mitigation Marketing: Channel Strategy In-house & Agency Ad Management Content Strategy Budget Management Promotional Strategy Performance Forecasting Strategic Partnership Development Etail <> Retail Alignment

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