Richard Baron Founder Whatsnet

About Richard Baron Founder Whatsnet

Dynamic, innovative, results-driven marketing executive with expertise in demand-gen, lead generation, engagement strategy, sales support, ABM, thought leadership, ecommerce, paid search, business intelligence, SEO, analytics, content development, mobile, social, data mining, attribution, project management, digital transformation and conversion/retention marketing initiatives. Senior-level marketer creating, managing and implementing powerful digital marketing plans for major brands in the health, financial, technology, insurance and consumer products industries. A marketing professional with a deep understanding of conversion techniques and customer engagement value.Specialties: • Marketing Strategy • SEO • Paid Search • SaaS • Ecommerce • Analytics • Attribution • Tealeaf • Data Studio • Product Development • Social Media • Business Intelligence • PPC • SEM • International Marketing Community events • PR • Responsive Design • Management • Strategic Direction • Start-ups • Traditional Marketing • Partnerships • Profit and Loss • Retail Industry • Marketing • Advertising • Digital Development • Brand Management • Account Management • Operations • Organizational Development • Team Building • Relationship Management • Digital Transformation • Entrepreneurial Environment • Public Relations• Media CommunicationsSkilled in Adobe Analytics, AI, Google AdWords, IBM Tealeaf, Verint, data modeling, dashboards, Power BI, Sitecore, SEO, SEM, GDN, SaaS, Magento, SEM Rush, Screaming Frog, qualitative research, tagging, A/B testing, CRM, and content development. Supporting sales teams with a full array of marketing tactics.

Experience

1. Founder Marketing Leader

   Whatsnet

   Jan 2008 — Present · Ambler, PA, US

   Dynamic global marketing executive uniquely qualified with an in-depth knowledge of AI, marketing strategy, project management, SEO, paid search, ecommerce, digital analytics, client management, content marketing, data mining, digital transformation and conversion/retention marketing techniques. 16+ years of b2b and b2c digital experience, creating, managing, and implementing ecommerce and analytics projects for major brands in the healthcare, retail, service, credit card, technology and consumer product industries, including Prudential Investments, Scotts, NantHealth, NaviNet, Viceroy Hotels, Barclay Card US, Frontier Communications and many others. Digital marketing professional with a deep understanding of actionable digital strategies, customer engagement techniques, qualitative research, modeling, dashboards, conversion techniques, tagging, A/B testing, CRM, and content strategy. Software skills include Botify, Search Metrics, Ahrefs, Deep Crawl, Adobe Marketing Cloud, Adobe Analytics, Sales Force, Google Adwords, IBM TeaLeaf, Verint, Clickfox, and SQL queries. Senior level digital leader who excels at managing the expectations of the organization\'s digital marketing, sales, technology and business leaders. Proven at keeping divergent interests aligned, moving digital projects forward and delivering results that are on time and on or under budget with an ROI. Strategic Digital Initiatives and Analytics Expertise:• PPC • SEO Analysis/Implementation • Digital Analytics • Social Media • Project Management• Engagement/Conversion Campaigns • Strategic Online Partnerships • E-Mail Marketing/A-B Testing• Technical Audits • Data Mining• Adobe Omniture SiteCatalyst• Content Development/Schema • Pardot & Sales Force • New Product Launches • Content Development/Schema• Database Development • Backlink Campaigns • Webinars and Webcasts• Media Buying

Education

• Syracuse University

  BA, English

Skills

• Product Marketing
• Social Media Marketing
• Web Analytics
• Strategic Partnerships
• Marketing
• International Market Entry
• Advertising
• Pay Per Click (Ppc)
• Ppc
• Omniture Site Catalyst
• Strategy
• E-Commerce
• Strategic Public Relations Planning
• SEO
• Business Analysis
• Digital Marketing
• Brand Management
• Marketing Strategy
• Crm
• Retail
• Search Engine Marketing (Sem)
• Direct Marketing
• Adobe Analytics
• Omniture
• Quantitative Analytics
• Analytics
• Strategic Planning
• Product Development
• Multi-Channel Retail
• Search Engine Optimization (SEO)
• Online Marketing
• Seomoz
• Start-Ups
• E-Commerce SEO
• Entrepreneurship
• Market Analysis
• Email Marketing
• Google Adwords
• Sem
• Marketing Communications