Richard Banfield

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Role
Strategic Advisor at Crystal Knows
Location
Sudbury, MA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Richard Banfield

I help high-functioning working adults reconnect to their internal signals when burnout and external pressure have drowned them out.This work is for leaders, founders, and creatives who are outwardly successful but inwardly misaligned and who want clarity, capacity, and direction without clichés or the hustle BS.Through reset experiences and intimate retreats, I help people dissolve the obstacles and hear themselves again so they can make better decisions about what comes next.I’ve written several books on leadership. Most recently, Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams, which I co-authored with Nate Walkingshaw and Martin Eriksson. I also authored Design Leadership, a guide for leaders of both design teams and design agencies/firms. My first book, Design Sprint: A Practical Guidebook for Building Great Digital Products, I co-authored with C.Todd Lombardo and Trace Wax. Each of these books has sold over copies and have been translated into a dozen or more languages. Before selling the company, I was CEO of Fresh Tilled Soil, a digital product design firm with over 700 client projects and voted Best Places to Work on several occasions. Our clients ranged from Fortune 500 and public companies like Intel, Microsoft, GE Healthcare, Walgreens and Time Warner Cable, to top brands like BWIN, Ritz-Carlton, NStar, Harvard University, MIT, Boston University, CSpace, Innosight.Previous to my advisory work I was VP of Design Transformation at InVision, a Saas platform for designers and developers. My team was responsible for building practices and products to accelerating design maturity with our enterprise clients. My portfolio of digital maturity-focused solutions included the Design Maturity Assessment, InVision Learn, and The Design Leadership Forum. These three pillars supported our customer\'s digital transformation goals. My team also produced documentary films on how successful teams work together, notably the movies \'Squads\' and \'Transformation by Design\'.My life has been a seriously colorful experience. Some of the highlights include being an officer in the South African Defense Force and working as a dive-master on the remote archipelago of the Islamic Republic of the Comoros. I\'ve been fortunate enough to have been an investor in 21 startups. Some great, some not so much.

Experience

  1. Strategic Advisor

    Crystal Knows

    Jan 2015 — Present · Nashville, TN, US

Education

  • University of the Witwatersrand

    BSc, Natural Sciences

Skills

  • Information Architecture
  • User-Centered Design
  • Venture Capital
  • Web Design
  • Sem
  • Program Management
  • Google Analytics
  • Web Development
  • SEO
  • User Experience Design
  • Online Marketing
  • Web 2.0
  • Prototyping
  • Interaction Design
  • Product Design
  • Web Application Design
  • Marketing
  • User Experience
  • Content Strategy
  • Wordpress
  • Web Marketing
  • Mobile Applications
  • Business Development
  • Digital Marketing
  • User Interface Design
  • Leadership
  • User Interface
  • Strategy
  • E-Commerce
  • Digital Strategy
  • Email Marketing
  • Strategic Partnerships
  • Start-Ups
  • Management
  • Creative Direction
  • Web Analytics
  • Business Strategy
  • Usability
  • Web Project Management
  • Entrepreneurship

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Richard Banfield — Strategic Advisor at Crystal Knows in Sudbury, MA, US | Unifers