Richard Bampfield
Partner, Wine and Spirits @Preferabli
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WORK HISTORY
Partner, Wine and Spirits @Preferabli
Powered by Preferabli℠1:1 Product Discovery and Recommendations for the Wine and Spirits Industry• Web, Mobile, Intelligent Chat• Wine, Beer, Spirits and RTDsPreferabli is the leading B2B2C product discovery and recommendation software for the wine and spirits industry – including specialty and grocery retailers, hospitality and travel, and DTC marketplaces and distribution.Preferabli licenses software that easily integrates into existing systems to help the industry efficiently market and sell to individual taste preferences in the way a human expert would, in ecommerce and physical settings – at scale.Preferabli’s database is the most comprehensive in the industry, with hundreds of characteristics for millions of products. Our database drives our content discovery modules – and it powers our recommendation engine.Preferabli software uses a novel form of machine learning protected by 11 patents. It was built by PhDs in physiology and applied mathematics, and the largest group of Masters of Wine and Master Sommeliers in the world.Preferabli 1:1 personalized, taste-based recommendations are generated using any combination of digital signal from your customers – purchases, ratings and/or search histories. All recommendations are based on individual preferences, not crowdsourcing.Preferabli has users in over 70 countries. Preferabli for consumers is available for iOS and Android.
EDUCATION
University of Cambridge
Modern and Mediaeval Languages, French, Latin
SKILLS
ABOUT RICHARD BAMPFIELD
Partner, Wine and Spirits at Preferabli, Consultant to Lidl, Albert Bichot (Burgundy), Santa Rita Estates (Chile and Argentina), Château Brown (Bordeaux), Trustee of the Sustainable Wine Roundtable
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