Richard Ayers
Strategic Advisor @IMG
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WORK HISTORY
Strategic Advisor @IMG
London, GB
Having sold Seven League to IMG, I\'ve stayed connected with my old team to help guide an exciting, growing future.
EDUCATION
University of Birmingham
BA Combined Honours, English Literature & American Studies
SKILLS
ABOUT RICHARD AYERS
I am a commercial hippy. An entrepreneurial idealist who likes sustainable businesses that make a difference in society and make money for all the right reasons. I\'m the founder of the most exciting property in sport - the Rematch time machine. Immersive experiences that will transport you - in the real and virtual worlds - to the greatest sporting moments in history. I also have the pleasure of still being involved in the agency I founded in 2012, Seven League. That team is now part of IMG and is transforming the world of sport and sports marketing. To make sure I give something back to the sports sector, I also sit on the board of Table Tennis England and am a special advisor to the Centre for Sport and Human Rights. Broadly speaking I am a creative, content, commercial and operational hybrid. Originally a radio journalist who turned geek, I launched BBC News online in 1997 and in the.com boom I went commercial and ran Tiscali\'s portal for 7 years. My specialties: Delivery of Creative and Revenue Generating Digital Products; Content Management; User Experience; Online, Media, Publishing Strategy and Business Development; Innovation; Operations.
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