Richard Amies
Global & NAM Client Lead @ WPP Media | Media Strategy, Planning, Activation & Operations
- Role
- Executive Director at Mindshare
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Richard Amies
Client Leader With US, EMEA, APAC Marketing, Media and Platforms Experience. I’m a global marketing and media executive with deep experience leading high-performing agency-client partnerships across North America, EMEA, and APAC. I’ve led some of the world’s most iconic brands - Microsoft, Sony PlayStation, Mondelez, PepsiCo, Audi, Barclays/Barclaycard, Mazda, Visa, Volvo Cars, Nestlé, and IBM - navigate digital transformation, drive business growth, and unlock the full value of brand and performance media. My core strength lies in building and leading cross-functional teams—spanning media, data strategy, content, creative, analytics, and marketing science—that deliver award-winning creativity, and breakthrough media innovation. Proven track record of driving revenue and margin growth across Fortune 500 client portfolios Leadership in digital business transformation and AI-enabled marketing operating models Leading WPP’s next-gen marketing collaboration platform WPP Open across key clients.
Experience
Executive Director
Jun 2018 — Present · New York, NY, US
2026 WPP x JLR North America2026 Driven Brands Inc.20••••25 Mazda USA 20••••24 Leading Multiple Client Teams & P&L:IBM Global Media Lead Covering NAM, LATAM, EMEA & APACVolvo Cars US/Canada, Mexico & LATAM Lead (20••••24)Neurocrine Biosciences, Pharma DTC and HCPCampari USA Media & Business Lead
Education
University of West London
Bachelor's degree, Business, Management, Marketing, and Related Support Services
Thomas Mills Sixth Form
A Levels - Politics, Economics, Industrial Studies
Stradbroke High School
GCSEs - Sciences, Maths, Geography, History, French, Design & Technology
Skills
- Pay Per Click (Ppc)
- Media Buying
- Digital Culture
- Digital Strategy
- Consumer Behaviour
- Fmcg
- Online Planning
- Media Planning
- Integrated Marketing
- Ppc
- Behavioral Targeting
- Mobile Marketing
- Online Advertising
- Strategic Planning
- Communications Planning
- Media Analysis
- Digital Media
- Consumer Behavior
- Mobile
- Digital Marketing
- Advertising
- Mobile Devices
- Strategy
- Media Strategy
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